CTV Campaigns That Deliver Measurable Outcomes
BNS transforms existing second-screen behavior into a deterministic performance channel by linking Connected TV ad impressions to real consumer actions through companion offers.
Retail Promotions
Grocery Brand Drives Immediate Purchase
A national snack brand runs a Connected TV campaign promoting a new product on a FAST channel.
CTV impression -> digital coupon -> in-store redemption -> attributable performance insight
As the viewer watches the commercial, their phone receives a companion offer associated with that exact ad impression: a digital coupon for $2 off the product at nearby grocery stores. The viewer saves the offer to their mobile wallet and redeems it later at checkout.
How BNS Works
- A CTV ad impression occurs on a streaming platform
- The impression is linked to the viewer's wallet pass
- A companion coupon is delivered to the smartphone
- Redemption is deterministically tied back to the original impression
Value Created
- Advertiser: converts awareness into trackable sales
- Publisher: unlocks performance-based demand
- Consumer: receives timely, relevant savings
Brand Engagement
Movie Studio Extends Viewer Engagement
A movie studio runs a Connected TV trailer campaign promoting a new theatrical release.
Trailer exposure -> ticket offer or exclusive content -> purchase or engagement -> measurable response
After the viewer sees the trailer, a companion message appears on their phone offering early ticket access, behind-the-scenes content, or a discount ticket offer. The viewer saves the offer and later purchases movie tickets.
How BNS Works
- CTV trailer plays during streaming content
- The platform identifies viewers with a registered wallet pass
- A companion engagement message is sent to the phone
- Ticket purchases are attributed back to the original CTV impression
Value Created
- Advertiser: converts awareness into measurable engagement
- Publisher: enhances the value of premium content inventory
- Consumer: gets convenient access to exclusive content or savings
Loyalty Programs
Quick-Service Restaurant Drives Repeat Visits
A quick-service restaurant runs a CTV campaign promoting a new menu item.
CTV exposure -> loyalty reward -> restaurant visit -> repeat-customer insight
When viewers see the ad, their loyalty wallet pass receives a reward offer such as "Earn 100 bonus loyalty points when you try the new item." The viewer redeems the reward during their next restaurant visit.
How BNS Works
- A viewer sees the CTV advertisement
- The platform recognizes the viewer's loyalty wallet pass
- A reward or bonus-points offer is delivered
- Redemption events are linked back to the CTV impression
Value Created
- Advertiser: drives repeat visits and loyalty engagement
- Publisher: enables performance campaigns for major brands
- Consumer: earns rewards and benefits automatically
Local Commerce
Local Retailer Drives Nearby Store Traffic
A regional clothing retailer runs CTV advertising targeted to households within 10 miles of store locations.
Geo-targeted CTV campaign -> local offer -> store visit -> measurable foot-traffic outcome
When a viewer sees the ad, their phone receives a limited-time local offer such as "20% off this weekend at our downtown location." The viewer visits the store and redeems the offer.
How BNS Works
- The CTV ad is served to a targeted geographic audience
- BNS delivers a location-relevant companion offer to the smartphone
- The offer is redeemed in-store
- Redemption is attributed back to the CTV ad impression
Value Created
- Advertiser: drives foot traffic and measures store visits
- Publisher: makes CTV attractive for regional and local budgets
- Consumer: receives offers relevant to nearby stores