Technology Infrastructure for the BNS Engagement Platform
The BNS platform operates within the Connected TV programmatic ecosystem while introducing a performance layer that links CTV ad impressions with companion consumer interactions.
340+
Direct Paths
94%
Fill Rate
+38%
Avg CPM Lift
Core Technology Pillars
Supply-Side Platform (SSP)
DSP Integration And Demand Connectivity
BNS operates a full-service SSP capable of participating in programmatic advertising markets and supporting CTV inventory monetization while interoperating with demand-side platforms.
- OpenRTB 2.6 bid request support
- Integration with DSP demand partners
- Prebid compatibility
- Header bidding support
- Optional DSP capability for pilots, testing environments, and campaign execution when needed
SSP
Direct Publisher Paths
DSP
Curated Campaign Activation
OpenRTB
Protocol Compatible
BNS Engagement Layer
Session-Level Engagement Infrastructure
The BNS engagement layer connects CTV ad impressions with companion offers delivered to viewer smartphones, enabling deterministic engagement signals associated with campaign exposure.
- Deterministic wallet identity binding
- Session-level second-screen engagement events
- Measurable post-impression outcome tracking
- Signal separation from transaction settlement path
52
Signal Types
97%
Match Rate
<12ms
Latency
AI Yield Intelligence
Optimization For Revenue And Relevance
Machine intelligence continuously tunes yield and engagement using deterministic data from supply, delivery, and interaction layers.
- Floor price optimization across direct paths
- Offer selection and sequencing intelligence
- Survey and prompt performance optimization
- Real-time decisioning with deterministic feedback
12
Models
+26%
Revenue Lift
2.8M
Decisions / Sec
Revenue Innovation
Engagement Layer Above CPM
BNS operates above traditional impression economics by introducing deterministic engagement and commerce value on top of standard delivery.
Traditional CPM
Impressions, auctions, CPM.
BNS Engagement Layer
Offers, signals, commerce.
Digital Messaging Protocol
Deterministic Signal Delivery Controls
- Deterministically activated after verified exposure
- Secure wallet binding for pass delivery and updates
- Signal separation from OpenRTB transaction data
- Privacy-aligned processing and event governance
- Programmable at scale across global CTV endpoints
Offer And Engagement Formats
Commercial Activation Coverage
Instant savings
Cashback
Loyalty rewards
Limited-time credits
Event unlocks
Sponsored exchanges
Retail activation
Subscriptions
Surveys and polling
Continue Through Technology And Solutions
Move from architecture review into implementation detail and deterministic workflow activation.