Platform Trust & Safety

Built On Trust, Transparency, And Deterministic Integrity

BNS is the deterministic trust layer for Connected TV. Every impression, engagement, and commerce event is verifiable, auditable, and privacy-compliant with signal governance separated from media transactions.

Certifications And Standards

SOC 2 Type II

Certified

Independent audit of security, availability, and confidentiality controls.

TAG Certified

Active

Protection against IVT, fraud, and non-human traffic across the supply path.

ads.txt

Verified

Authorized Digital Sellers support for inventory authenticity.

sellers.json

Verified

Transparent supply chain identities with verifiable seller lineage.

GDPR

Compliant

EU data protection and user-rights compliance across all workflows.

CCPA

Compliant

California consumer privacy compliance with consent-aware processing.

Signal Integrity And Deterministic Verification

Verification Layer

  • All engagement tied to verified ad exposure
  • No problemistic attribution or modeled outcomes
  • No synthetic or inferred signal generation
  • Wallet-bound identity with ID-less compatibility

Traceability Layer

  • Session-level traceability from impression to outcome
  • Independent validation separated from OpenRTB bid data
  • Audit-ready signal streams for optimization workflows
  • Human-only engagement enforcement

Digital Messaging Trust Protocol

Activation Rules

  • Deterministically activated following verified exposure
  • Cryptographically secured wallet binding
  • Signal separation from OpenRTB transactions
  • Non-spoofable and non-replayable execution

Operational Controls

  • Supports offers, rewards, surveys, and commerce triggers
  • Event-level logging for each activation
  • Privacy-aligned delivery with consent enforcement
  • Programmable at millions of decisions per second

Invalid Traffic Protection

Pre and Post Validation

  • Pre-bid validation across supply paths
  • Post-event verification of engagement actions
  • Human-only enforcement with bot-resistant controls

Behavioral Detection

  • Anomaly detection on engagement events
  • Fraud-resistant supply curation
  • IVT-vendor integration readiness

Response and Governance

  • Continuous monitoring and real-time response
  • Signal cleansing before optimization loops
  • Audit logs for IVT review and compliance

Deterministic Vs problemistic Systems

Traditional (problemistic)
BNS (Deterministic)
Modeled attribution
Verified engagement
Device graph inference
Wallet-bound identity
Cookie reliance
ID-less architecture
Impression-only measurement
Action-based measurement

Enterprise-Grade Protection

Privacy, security, and sustainability controls are implemented as operating infrastructure, not policy-only claims.

Privacy

  • Privacy-first identity-agnostic architecture
  • No third-party cookies or cross-app tracking
  • Contextual and signal-based targeting without personal identifiers
  • Publisher-controlled governance and consent enforcement
  • Zero third-party data resale or leakage

0

Third-party cookies

100%

Consent coverage

GDPR/CCPA

Full compliance

Security

  • SOC 2 Type II certified infrastructure
  • AES-256 encryption at rest
  • TLS 1.3 for all data in transit
  • 24/7 threat detection and response
  • Recurring third-party penetration testing

AES-256

Encryption standard

TLS 1.3

Transit protocol

24/7

Threat monitoring

Sustainability and Responsibility

  • Reduced waste through optimized supply paths
  • Lower carbon impact via fewer redundant bid calls
  • Green hosting infrastructure partnerships
  • Diverse and global publisher network
  • Transparent supply-chain reporting

-40%

Redundant bid calls

340+

Diverse publishers

100%

Supply transparency

Encryption

AES-256 Active

Threat Detection

No Threats

SSL Certificate

Valid

Last Audit

Jan 2026

Uptime (30d)

99.97%

Auditability And Transparency

Event-Level Traceability

  • Logs for every impression and engagement event
  • Traceability from impression to conversion
  • Deterministic mapping for reconciliation

Supply Transparency

  • ads.txt and sellers.json visibility
  • Campaign-level audit trails
  • Independent engagement-signal verification

Enterprise Audit Output

  • Exportable logs for enterprise audit workflows
  • Data residency and governance controls
  • Compliance-ready reporting structures

Data Ownership And Governance

Data Ownership

  • Publishers retain ownership of first-party data
  • No data resale, enrichment, or leakage
  • Clear separation of media and engagement data

Consent Governance

  • Consent-aware processing across engagement flows
  • Granular campaign and partner controls
  • Privacy-by-design implementation standards

Defense-In-Depth Architecture

Infrastructure Layer

Multi-region deployment, DDoS protection, segmentation, and automated failover.

Application Layer

Secure APIs, input validation, rate limiting, and OWASP mitigation controls.

Data Layer

End-to-end encryption, key rotation, backups, and residency controls.

Access Layer

RBAC, MFA, SSO integration, and audit logging across privileged operations.

Resilient Global Infrastructure

High Availability

  • Active-active multi-region deployment
  • No single point of failure
  • Real-time redundancy across services

Performance Continuity

  • Sub-12ms P95 latency across global endpoints
  • 99.97% uptime SLA with continuous monitoring
  • Elastic scaling for traffic spikes

Operational Recovery

  • Health checks and circuit breakers
  • Graceful degradation strategies
  • Disaster recovery orchestration

Continue Through Trust And Implementation

Review technical architecture and integration workflows that operationalize deterministic trust controls.

View InfrastructureOpen Solutions