How It Works
Connecting CTV Advertising with Consumer Engagement
BNS extends Connected TV advertising with companion offers and measurable interaction signals.
1
A Connected TV ad impression is delivered.
The campaign is delivered through standard programmatic or direct ad delivery infrastructure.
2
BNS prepares the companion engagement experience.
The platform associates a relevant offer or interactive element with the campaign exposure.
3
The companion offer is delivered to the viewer's smartphone.
The viewer receives an extended brand interaction opportunity beyond the television screen.
4
The viewer engages with the offer.
Interactions may include offer views, saves, avails, redemptions, or related consumer actions.
5
Engagement signals are captured.
BNS associates measurable consumer response with campaign activity to strengthen performance insight.